Larkspur, CA – Everyone loves a free sample! And retailers know consumers are not the only people to benefit; according to a study entitled “Report on In-store Sampling Effectiveness”, providing free samples can increase sales by as much as 475% the day samples are distributed! But customers feel uneasy about the waste associated with using a plastic utensil for a few seconds that will live in the landfill and oceans for centuries. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Retailers, like Hy-Vee, are using EcoTasters instead of plastic to show customers their commitment to a sustainable future.