Mini Meals & Snacks for Millennials: A Trend Spotlight

Mini Meals & Snacks for Millennials: A Trend Spotlight

GrabnGo_selectionsMini Meal Trend Goes Mega – Grab-and-go snacks and meal sales are not just booming in the grocery deli department. Impulse-driven food sales by time-starved millennials has helped bring about the availability of nutritious, tasty meals and snacks in non-traditional places like transportation hubs (train stations, airports), hospitals, service stations, schools/colleges, etc.

According to IDDBA’s 2017 “What’s in Store”:

  • Snacking occasions continue to increase, with 83 percent of consumers snacking daily in 2016, compared to 76 percent in 2014.
  • Deli is the fastest-growing perimeter department, with convenient, innovative products continuing to be key elements of the department’s success and growth.
Wabowl with wrapped EcoSpoon 4

Wabowl with wrapped EcoSpoon 4

The food industry continues to see positive change in terms of eco packaging and sustainability. One of the fastest growing trends is offering more eco-friendly packaging and food containers and today’s millennial generation expects this with their grab-and-go healthy snacks and mini-meals. 

 

According to a Technomic survey, 

“The top triggers that prompt consumers to purchase grab-and-go items include more options, less time to cook, higher quality offerings, less time to dine in at restaurants, and improvement in grab-and-go packaging. In other words, grab-and-go items are becoming part of consumers’ routines,”

the article suggests.

Vendors and operators who make the switch to open-front, easy-to-access grab-and-go display units instead of closed-door displays boost their bottom lines – some by as much as a 50 percent sales increase, according to Foodservice Equipment & Supplies.

 

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