Studies Show Repeated Sampling Events Can Multiply Sales: How to Get Customers in Your Store
Looking to increase foot traffic and sales in your store this holiday season?
Sampling events are a tried and true way to get customers in the door, and studies show repeated sampling events can multiply sales!
According to a study in the Journal of Retailing, "in-store product sampling produces both an immediate and sustained increase in product sales." The study also found that sampling increases sales across categories—not just the featured product.
Take advantage of the power of samples at your store! Click HERE for EcoTensil's top holiday sampling tips.
Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, Volume 93, Issue 4, 2017.
